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Workspace

Settings

Competitors Billing & usage Account Integrations Conversion Tracking Team

Conversion Tracking

Configure which conversion types to track for your workspace. This affects how conversions are calculated in your analytics.

Conversion Types

Choose which conversion sources to track. E-commerce/SaaS customers typically track revenue, while B2B customers track form submissions.

Revenue Conversions

Track conversions from revenue events (Stripe purchases, subscriptions, etc.). Ideal for e-commerce and SaaS businesses.

Form Submissions

Track conversions from form submissions (lead generation). Ideal for B2B businesses without Stripe integration.

Attribution Window (days)

The time window for attributing conversions to sessions. E-commerce typically uses 30 days, while B2B may need 60-90 days.